Every brand has its own way of celebrating the Chinese New Year and Burberry has now shared its brilliant idea. Followers are invited to enter the virtual world of the Chinese social messaging platform WeChat, while enjoying an exceptional collection of gifts for men and women from Burberry.
Here’s the deal: you tap, swipe and shake….and voilà! You get to unwrap some of the brand’s loveliest gifts! The digital experience initiative aims to create virtual Lunar New Year envelopes dedicated to friends and family, hence an online quest that brings users together from all over the world. And here’s the best part, WeChat users in China will also enjoy an opportunity to win limited edition physical Burberry Lunar New Year envelopes.
For those of you who didn’t know, this is not the first time the two brands collaborate. The first partnership between Burberry and WeChat was in February 2014, when followers took part in a social event experience during Burberry’s womenswear show in London and then carried on with a platform-exclusive experience for the luxury brand’s event in Shanghai in April 2014. The social experience could be achieved by simply crossing into London’s and Shanghai’s skylines in just a shake, a swipe and a little bit of tapping, moments before the event. Afterwards, users have virtual access to 360° views of London and Shanghai, bringing the event’s panoramas to life.
Now here’s the “palpable” aspect of the Lunar New Year initiative: a Burberry gift assortment is made available to fans, highlighting the brand’s top products, including the Scottish-woven cashmere scarves- personalized with up to three letters,and the made-in England trench coats for both men and women. The assortment appears in a festive color palette of blues and pinks, flashes of gold and the brand’s staple Parade Red. And that’s not all, as Burberry’s generosity unfolds in the featuring of the signature tote “The banner”, along with men’s backpacks, leather wallets and cashmere Thomas Bear key charms.
Get your hands on these Burberry Lunar New Year gifts and on the festive envelopes in any Burberry store and on Burberry.com. You are also invited to shop online and collect your order at any Burberry store the following day.
Happy Lunar New Year!
Cindy Menassa
Every brand has its own way of celebrating the Chinese New Year and Burberry has now shared its brilliant idea. Followers are invited to enter the virtual world of the Chinese social messaging platform WeChat, while enjoying an exceptional collection of gifts for men and women from Burberry.
Here’s the deal: you tap, swipe and shake….and voilà! You get to unwrap some of the brand’s loveliest gifts! The digital experience initiative aims to create virtual Lunar New Year envelopes dedicated to friends and family, hence an online quest that brings users together from all over the world. And here’s the best part, WeChat users in China will also enjoy an opportunity to win limited edition physical Burberry Lunar New Year envelopes.
For those of you who didn’t know, this is not the first time the two brands collaborate. The first partnership between Burberry and WeChat was in February 2014, when followers took part in a social event experience during Burberry’s womenswear show in London and then carried on with a platform-exclusive experience for the luxury brand’s event in Shanghai in April 2014. The social experience could be achieved by simply crossing into London’s and Shanghai’s skylines in just a shake, a swipe and a little bit of tapping, moments before the event. Afterwards, users have virtual access to 360° views of London and Shanghai, bringing the event’s panoramas to life.
Now here’s the “palpable” aspect of the Lunar New Year initiative: a Burberry gift assortment is made available to fans, highlighting the brand’s top products, including the Scottish-woven cashmere scarves- personalized with up to three letters,and the made-in England trench coats for both men and women. The assortment appears in a festive color palette of blues and pinks, flashes of gold and the brand’s staple Parade Red. And that’s not all, as Burberry’s generosity unfolds in the featuring of the signature tote “The banner”, along with men’s backpacks, leather wallets and cashmere Thomas Bear key charms.
Get your hands on these Burberry Lunar New Year gifts and on the festive envelopes in any Burberry store and on Burberry.com. You are also invited to shop online and collect your order at any Burberry store the following day.
Happy Lunar New Year!
Cindy Menassa
