Jewelry & Watches

SHOP IN THE CITY – Plukka, Hong Kong

As promised, we are back with a sparkling find in the Asian world. This month, we’ve decided to go shopping in Hong Kong at the multi-brand fine jewellery boutique Plukka – it now has a permanent new home at Charter House, Central.

Joanne Ooi, Creative Director and Founder, launched Plukka five years ago and revolutionised jewellery e-shopping. With a ‘bricks and mortar’ boutique, which first opened in Hong Kong, in 2014, Plukka managed to establish a strong presence in Asia. “Considering that Plukka’s mission is to be the world’s first and only international multi-brand fine jewelry retail destination, having a strong, permanent presence in Hong Kong, the single most important market in Asia for luxury goods, was pivotal,” says Joanne. The Hong Kong boutique showcases jewellery by L’Dezen (by Payal Shah) Yeprem, Suzanne Kalan, Shirley Zhang, Ashu Malpani, Chelsy Davy, Sutra and Wendy Yue, among others. “It is a revolving cast at any given time,” adds Joanne.

With showrooms in New York and London, Plukka showcases nearly 2,000 bespoke pieces by over 50 designers. Genuine creativity and a clearly legible, defining style or DNA, which marks out an unmistakable signature look is what Plukka looks for in the brands and designers it takes on board. Plukka introduces one new designer every month, and the newest jeweller to join the roster is Roberto Demeglio. Additionally, it will soon launch View On Demand (VoD) for clients – whereby up to five pieces will delivered to their homes by a Plukka team member – so as to enable them to try on and choose designs they like the most.

For details, visit www.plukka.com 

View the jewels in the gallery.

 

Smitha Sadanandan

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