For the second chapter of its campaign through which it explores “The Library Spirit” in different cities, Montblanc lands in London and indulges in its classic British timelessness, from a perspective that fits the Maison’s own universe as a brand rooted in the culture of writing. Considering libraries as a window to the soul of a country and its culture, these literary destinations inspired Montblanc to bring this campaign to life, and through the lens of world-renowned photographer Mariano Vivanco, “The Library Spirit – Episode: London” is shot in The London Library – one of the world’s leading literary institutions.

In this 1841 place of St James’ Square founded by subscribers such as Charles Dickens and Charles Darwin and notable members from the world of literary and visual arts, including Virginia Woolf and Stanley Kubrick, actor James Norton, model, singer and author Karen Elson, and model Arthur Gosse capture London’s way of mixing between elegance and unconventionality in a charming visual story based on contrasts.

“The London Library setting is not only a place for the traditional studying of the classics, but also a place influenced by the bustling, multicultural city around it, becoming a place for scratching beneath the surface and finding a new wave of inspiration in something that is unexpected, that goes against the current. In this second episode of The Library Spirit, the London spirit encourages us to embrace timeless classics but make them our own, repurposing them to suit our own style and subverting the expected,” expressed Marco Tomasetta, Montblanc Artistic Director.

Also starring in this campaign is a selection of Montblanc products that reflects the blend of classic and alternative style that the city embodies. While the Meisterstück Around The World in 80 Days Doué Classique Fountain Pen, the Soft Mini Bag and the Montblanc 1858 Iced Sea watch tell the classic side of the story, the Soft Backpack and the 24/7 Bag count the contemporary side of it.