Jewelry & Watches

It’s Always Diamonds O’clock with Tiffany & Co.

In her attempt to make diamonds a little more casual, Elsa Peretti created the iconic Diamonds by the Yard® collection back in 1974. Inspired by a bezel-set diamond ring that her grandmother wore every day and searching for a way to honor it, she decided to make diamonds fit to be worn all day, every day and always. And as a result, the least we can say is that her pieces are revolutionary, modern and versatile. She chose simplicity no matter the diamonds’ size with precious metal chains scintillating here and there in some pieces like rays of light on the skin. And today, Tiffany & Co. is bringing all that back in the most amazing way.

Through these marvels, we are offered the chance to be effortlessly elegant and are invited to look differently at diamonds, believing they can be part of our daily glamour.

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