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Bvlgari’s Fiorever, a New Icon Is Born

With Bvlgari, it’s all about that unusual flower that brings joy and sparkle. Knowing a thing or two about what women love in jewelry, the Roman house unveils its new “Fiorever” collection and redefines bold diamond fine jewelry in its own language. This collection, which brings together the Italian word “Fiore” – which means flower – and the word “forever”, honors natural beauty in the everyday through pieces that reflect an unrivaled craftsmanship and audacious creativity.

Being the emblem of Roman passion in life, this four-petal flower becomes immortal through enchanting diamond creations that cater to every woman’s style. In fact, this motif decorates many vestiges of the Roman Empire, from the garden frescos of Villa di Livia to the sculptures of Palazzo Massimo and the ceiling mosaics of the Santa Costanza Mausoleum – to name a few. However, it blooms in this collection through a combination of precious gold and sparkling diamonds to celebrate timeless beauty, contagious joy and most importantly, the Fiorever woman.

To depict the spirit of this new collection, Bvlgari chose Úrsula Corberó. After amazing people with her stellar performance in Netflix series, La Casa de Papel – known in English as Money Heist – the Latin actress stars in the campaign shot by acclaimed photographer Mario Sorrenti, exuding her positive energy and spreading her joy for life and lighthearted spontaneity all over the place – just like any quintessential Fiorever woman would do!

Join us in the Photo Gallery to take a look at these wonderful jewelry pieces.

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