This year, Baume & Mercier celebrates love by reminding each and every one of us who loves and is loved to rejoice in our happiness, dreams and ideals.  Through the Promesse timepiece, the Swiss house tells the story of the deepest emotion felt by human beings. It stands for the commitments we make in the name of love and the happiness we look forward to attain with our partner.

Imagine that the precious piece is hidden in a box you are impatiently waiting to open. You are wondering if this is the watch that caught your attention one day when you were having a promenade together. When you entered the boutique and tried it on, you found it stylish, timeless and refined by its modern design, polished steel strap and mother-of-pearl dial with diamonds set in between the roman numerals.

When you finish remembering the scene that was engraved in your memory up until now, comes the time to open the gift you hopefully wish it was what came to your mind. Then, you discover it. Here it is, sitting in its realm. He completed the story with a happy ending. But wait, it’s not over yet. You turn the watch before wearing it and you find your initials engraved on the case-back. This is when you realize that he is making a “Promesse” to keep your love alive, stay right beside you no matter what and make every moment of your life together a celebration!

Mirella Haddad