Marking a noticeable comeback, Chemena Kamali with her Creative Director position at Chloé released her first collection at the House. For the Winter 2024 collection, “The Intuition”, the talented designer wanted to revive her memories related to her previous experience, and as a result the collection came from a very personal, emotional connection to a House and spirit she loves, and for the women she loves. Driven by the fact that Chloé is about a feeling, she wanted to return to the original roots of the House and build a sensual Chloé that radiates warmth and positivity. This collection goes back to the late 1970’s era of the House that she feels so connected to, that was a sensual, effortlessly powerful, and free time about a natural femininity. The fluidity, motion, and movement of the Chloé silhouette are all about this freedom.
Playing with contrasting proportions in the silhouette, intuitively, she embraced and captured the Chloé woman’s essence, and all the contradictions she embodies, defining the Chloé attitude. As its name suggests, this collection is about intuition, freedom, and instinctive female energy. It’s about a Chloé with a sense of nostalgia that also mirrors the times we are living in and anticipates how women want to feel today.
In short, this collection is about what feels right. Chloé lets you be yourself; it doesn’t transform you and allows you to follow your intuition.
