Maison Rami Kadi presented its Spring/Summer 2024 collection, “Les Miroirs,” in a fashion show held in the heart of AlUla in Saudi Arabia. In an evening that seamlessly wove together the threads of haute couture and the raw beauty of this enigmatic wonder, the event marked a groundbreaking moment as Rami Kadi became the first Arab designer to partner with the Royal Commission for AlUla and AlUla Moments. Not only did this remarkable show unravel Maison Rami Kadi’s latest collection, but also underscored the transformative power of AlUla as a muse for artists, designers and creators, reinforcing the region’s growing reputation as a global destination for arts, culture and nature enthusiasts.  

With a dazzling audience including Lebanese singer Najwa Karam and Tunisian actress Dorra Zarrouk, both of whom were attending in Rami Kadi custom-made couture gowns, 40 exquisite gowns – including 10 pieces exclusively designed for the occasion – were revealed. However, what took an extra round of applause was definitely the bridal collection of 3 gowns that captures the floral diversity of the area, highlighting nature’s unparalleled beauty and symbolizing the interconnectedness of life and the sense of freedom found in AlUla’s vast landscapes. Along came a stunning array of accessories crafted with silver and gold to mirror the resilience and beauty of AlUla’s desert flora and executed in a unique collaboration with Madrasat Addeera, AlUla’s creative arts center teaching local woman handicrafts to promote self-sufficiency and regional traditions.

The collection also showcased innovative use of materials such as holographic elements, recycled plastics and shattered glass, thus emphasizing the fact that the event also served as a platform to reaffirm Maison Rami Kadi’s commitment to sustainability and conservation efforts. With designs inspired by the natural landscapes, architectural marvels and the region's rich heritage, Rami Kadi’s designs reflected the essence of AlUla, with a color palette drawn from the desert’s serene beauty and the architectural wonder of Maraya, the world’s largest mirrored building located within the area’s Ashar Valley.