Palazzo Versace Dubai celebrated today the grand re-opening of Versace’s flagship fine jewelry boutique. Located in the Center of Now – The Dubai Mall, the store concept was developed under the creative direction of Donatella Versace, who’s marking the beginning of a new chapter in the house’s fine jewelry journey.

Avant-garde, alluring and fashion forward like Versace’s spirit, the décor starts with a majestically grandiose see-through entrance, inviting you to dive into the Versace world right from the beginning.

The Versace journey is set with curved surfaces, alcoves and the brand’s latest home décor to create a sensual architecture and movement. The craftsmanship reflects an innovative artistic flair and luxury thanks to the use of noble materials.  In addition to the hand painted mineral patinas, sculpted walls create a rhythm between lights and shades. The final point of this unique and immersive journey is defined by a VIP lounge that sees the most exclusive and one-of-a-kind high jewelry sets.

The boutique stays true to the house’s fashion origins, as the Atelier Versace silhouettes come in the shape of displays. The jewelry sets appear floating on a gown through a light effect and steal the show.

The boutique takes over 255 square meters and will showcase Versace’s latest fine jewelry, along with the house’s classic lines such as Medusa, Barocco and Greca, in a true Versace essence.

Mirella Haddad