After rocking the world of jewelry with its innovative and modern vision, French Jewelry House FRED is ready to rock your world and that of every human being visiting Dubai. After much anticipation, it opens the doors of its boutique at The Dubai Mall and invites us to dive into its fascinating world, filled with the charm of colored gems that its founder cherished oh-so-deeply since his childhood.

Pretty Woman high jewelry collection

In fact, since Fred Samuel established the Maison in 1936, precious stones and colors were a passion that set the tone for a promising journey in this extraordinary world. And nothing can pay an ode to this heritage like the famous rubies and diamonds necklace, commissioned to the House by the ‘Pretty Woman’ movie production crew and worn by the iconic Julia Roberts. As important as this chapter was in the story of FRED, the high jewelry collection carrying the name of the movie – which was launched earlier this year and represented by the actress’ niece, Emma Roberts – will be gracing this newly opened boutique to make the eyes of every woman sparkle from love and celebrate romance in all its forms.

Force 10 collection

Another FRED icon is certainly the Force 10 collections, which were born from one extremely innovative bracelet that embodied Fred Samuel and his two sons’ passion for sailing by bringing together a buckle and a sailing cable. What started out as a jewelry piece became a world-renowned collection that reinterpret the codes at the heart of FRED – versatility, passion for transformation and style. These values opened the door, once again, to a universe of colored gemstones as rubies, garnets, yellow sapphires, tsavorites, blue sapphires, aquamarines and amethysts – among others – paved their way to the Force 10 buckle to provide their wearers with endless choices.

Chance Infinie collection

The third icon setting foot at this boutique is Chance Infinie, a talisman with a pure design that honors the House and its founder in every possible way. Its double loops resembling number 8 don’t only symbolize infinity and eternity, but also go deeper into Fred Samuel’s life to pay a tribute to his date of birth and lucky number. From rings to necklaces, earrings and bracelets, this collection is more than a talisman, it’s a daily companion that looks over its wearer.

This is way far from being all, as the true experience awaits you at the boutique!