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Dior Strikes Again at Sole DXB

All Photos Courtesy of Morgan O’Donovan

Sole DXB is back from December 6th till the 8th and is introducing with it – for the very first time – Dior Men’s SS2019 Collection and the Capsule Boy Collection by Baby Dior.

Dior Men’s capsule collection by Kim Jones is actually being unveiled in four pop-up stores around the world – from Tokyo to London, Los Angeles and Dubai – to introduce the Bee, the House’s icon revisited by New York artist KAWS and appearing in XXL versions. Dior’s signature is also being revamped by KAWS and it’s all very promising! The pop-up shops will be also showcasing an onsite printing atelier for personalized creations, allowing the House’s clients on the opening day to personalize their t-shirts and tote bags with the name of the location, the time and date of purchase and the number of items sold up to that moment.

The pop-up at Sole DXB spans over three levels with a lounge bar, sneakers wall and twelve-meter high bees by KAWS illuminating the space both inside and out. The revisited Dior logo appears illuminated on the front with exaggerated proportions, reminiscent of the creative world of graffiti.




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