In honor of the Holy Month, MR PORTER launched the first phase of its first-ever regionally shot Ramadan campaign. Thanks to the brand’s cemented presence in the region and localization capabilities, the new campaign showcases the vibrant heritage of Dubai and portrays a lively Ramadan gathering with family and friends highlighting MR PORTER’s exclusive brand collection and its appeal in the region. Shot by local-based creative talent in the winding alleyways of Dubai’s Al Fahidi District, known as Al Bastakiya, the campaign shows the rich heritage of the beloved historic district situated on the storied banks of Dubai Creek and reflects its vibrant and bustling lanes packed with market stalls, cafes, and coffee shops.
Using vibrant textures and the warm tones of the region, the setting is the perfect juxtaposition to MR PORTER’S contemporary collection. It features sharp tailoring, monochrome tones, and loungewear alongside accessories like sunglasses, watches, and leatherwear all available to shop anywhere in the Middle East. This campaign showcases MR PORTER’s Ramadan collection offering inspiration for the Holy Month, from Iftars and Suhoors to family gatherings and even the Eid Holidays, as it focuses on a special edit “The Art of Giving”, Fine Jewelry, Watches, Grooming and Homeware, bringing home the Ramadan spirit of connection and spending time with loved ones.