It’s at the heart of Capri that CHANEL is reopening its ephemeral boutique, and more specifically on Via Camerelle. Featuring a brick-colored terrace, the boutique is upholstered with a white wooden pergola entwined with ivy – as a nod to the House’s legendary quilting – and an enchanting combination of wild Mediterranean vegetation of olive trees and bright pink bougainvillea, all of which contrasts beautifully with the contemporary design of the space.

The boutique itself is chockfull of the House’s codes, from the moniker tweed fabric adorning a sofa and fitting room, to the shades of red recalling the outside of the store. Presented within the boutique is the Métiers d’Art Paris-Hamburg 2017/18 collection, from Ready-to-Wear to bags, shoes and accessories created by Karl Lagerfeld. Also, a selection of exceptional jewelry pieces from the exclusive Camélia Ajouré collection are showcased in glass cabinets alongside a selection of iconic BOY.FRIEND and J12 watches. The boutique in Capri is also one of the few boutiques worldwide that will exclusively showcase COCO BEACH DE CHANEL, the new Ready-to-Wear and accessory collection for beach and seaside resorts – think swimming costumes, two-pieces, dresses, playsuits and terrycloth shorts, outfits in fringed denim or belted striped sailor tops in ecru and burgundy silk. The House’s new Les Eaux de CHANEL fragrances is also presented, along with the sophisticated Cruise 2018 make-up collection.

Indeed, an unforgettable shopping experience presents itself to visitors, taking them on a Capri-themed journey lasting until October 14th 2018.

The Photo Gallery, right this way...