Photo Courtesy of Jeremy Zaessinger
If there’s one designer you should look out for, it’s definitely Amine Jreissati, Creative Director of fashion brand BOYFRIEND The Brand. Created in 2017, the brand identified itself as gender equal marque following the one and only motto of “Minimal. Subliminal. Gender Invisible”.
This time around, blogger and influencer Dana Hourani has joined hands with the designer to create a unique capsule collection for BOYFRIEND The Brand, and safe to say, it’s as fabulous as we’ve expected it to be. So what should you look forward to? A bit of leather pieces from here, a splash of bi-color tones from there and a whole lot of awesomeness from everywhere. Indeed, the capsule collection blends the brand’s original DNA with Dana’s daring style, bringing forth a bolder version of BOYFRIEND The Brand. To. Die. For.
And with Amine and Dana referring to each other as the male/female version of the other when it came to style since the dawn of time, the capsule pegs itself as the perfect representation of the duo.
“We have always bounced ideas off each other for fun, even before getting the idea to do a capsule, it was only a matter of time before we brought it to life. “ says Dana Hourani.
So if you’re as eager as we are to discover the lovely capsule, head to 6:05 Depeche Mode concept store in Beirut of October 31st for some serious eye candy.
