All Images Are Courtesy of SGP  

Serious yet playful for Giorgio Armani, fashion – especially with haute couture, is a space in which the designer can indulge in unexpected bursts of creativity. And with an open embrace of different cultures and the joy with which it transcends boundaries to explore distant worlds, the ARMANI PRIVÉ Couture Spring-Summer 2024 Collection is profoundly Armani. Dazzling with the froth of lace, delicate embroidery, finely crafted appliqués and the twirling of thin braids, the collection takes us on a wholly imagined journey from West to East with a kimono-like robe, full skirts, mermaid dresses, petite bodices, long jackets and trousers that narrow at the bottom, and airy and voluminous dresses. Along comes a blend of exquisite aqueous tones – including but not limited to pale pinks, jade green, soft blues, and gold flashes – illuminated by the sparkle of embroidery, dematerialized by the weightlessness of lace, and enhanced by the opulence of jacquard, to bring all the elements together in the most creative way.