In an ode to strength and individuality, Alexander McQueen uncovers its women’s campaign for Spring-Summer 2023. The campaign consists of a series of short films directed by Jonas Åkerlund and starring Sadie Sink, Naomi Campbell, Pom Klementieff, Yseult, METTE and Nyagua.

Filmed in London, the campaign reflects the power of the women themselves through the city’s landmarks as a backdrop. Whether it’s the brutal interior of an underground carpark or the iconic dome of St. Paul’s Cathedral, each of these mavens finds herself in her very own world, before they finally come together in a formidable community.