After a year-long collaboration and loads of tips that upped our brow game, Yara Ayoob is finally sharing her personal thoughts on brows and brow products. With a few more tips in store for us, here are some questions that we were so lucky to have her answer in order to bid this year farewell on a beauty-full note!

How important are brows for the look of a woman?
Brows play an important role for your face in a way that women don’t expect. They accentuate your eyes, frame your face, and express your emotions. I love how brows instantly make you look like you have a full face of makeup on even when you don’t! Once your brows are well-groomed and neat, they bring attention to your eyes and flatter your face.

Some say that waxing brows frequently could make them thinner and weaker. In your opinion, how frequently should a woman wax her brows?
Waxing your brows is one of the healthiest methods of brow hair removal. It removes the brow hairs from their roots which means it takes a longer time for them to grow back. Also, waxing stimulates healthy brow hair growth. It differs from one person to another; however, you should get your brows waxed once every three weeks to keep them always looking fresh and clean and to maintain the right shape.

What makes taking care of your brows at Benefit so different?
At Benefit Brow Bars, signature techniques & services have been developed to give you the ideal shape every time. With more than 40 years of experience in brows, our brow experts will use the brow mapping technique which locates the exact start, arch, and end of your brows. This technique will give you the most flattering brow shape for your face. Then, they’ll tint your brows which will flaunt natural, full-looking brows for an always polished and put-together look! Following that, you’ll get your brows waxed and styled to perfection.

As Benefit Cosmetics’ Regional Brow Artist, what are your favorite brow products the brand offers?
It’s so hard to decide! It depends on which brow look I’m going for and my brow mood. Sometimes I wake up wanting defined and bold brows, so I go for Brow Styler using both ends of the product, and sometimes I feel like wearing a natural and soft brow style, so I opt for Precisely, My Brow Pencil. But no matter what brow style I’m going for, I always carry around in my bag Gimme Brow+. It’s my go-to product, any day, any time! It’s super easy to use, but the payoff is major. Brush Gimme Brow+ through your brows and you’ll have volumized brows instantly.

Should the brows be treated differently when it comes to evening looks or makeup looks set to take us through special occasions?
It all depends on your personal preference. I love having strong and shaped brows with some highlighter on the brow bone for a night out! There are so many ways to take your brows from daytime to nighttime. My favorite method is accentuating your arches by using a cream-gel like Ka-Brow Cream-Gel Colour to define your brows from arch to end and highlighting the brow bone with High Brow Glow. An extra sparkle with the brow highlighter ties the entire look together and will have your eyes shimmering all evening long.