When you can’t stop thinking about a piece of jewelry, you know it’s an absolute must-have, and that’s the case with every piece of CHANEL’s Coco Crush fine jewelry collection. Entitled “My Way, my Allure”, the new campaign sheds light once again on the versatility of this jewelry collection and proves that every woman can play by her own rules.

Through 3 videos, CHANEL jewelry ambassador Keira Knightley interprets three of Mademoiselle Chanel’s quotes in her own way, all the while staying true to the style of the house. As she emphasizes the multiple ways of wearing and combining the jewelry pieces, she offers every woman the opportunity to be unique and proves that there’s only one set of rules, yours!