We are all guilty of succumbing to juicy news in the fashion realm, but wait till you hear this. The global retail destination for men’s style, AKA MR PORTER, is having quite the adjustments within its Style Council, hence re-launching a wide continuum of recommendations, tips, facts and tools amidst the whole social scene around the world, from top-notch bars to the best restaurants, hotels and of course, brands.

And if you’re wondering who the mystery Style Council members are, then you’ll be happy to hear that the likes of Mr. Pharell Williams and Mr. Hugh Jackman are very much part of this integral endeavor! So basically now, you will be able to search, sort and filter all kinds of demands, from venues to cities and professions, by simply accessing MRPORTER.com and –wait for it- the Style App on your mobile.

But the re-launch mentioned above is not your run-of-the-mill activation, as it is now introducing a whole bunch of new enhancements, from Google Maps, to service partner support from OpenTable and Uber. That said, users will enjoy a customer experience like no other as they revel in the infinite advantages of MR PORTER Style council, all day, every day. And in ode to this exceptional re-launch, the retail site will also unveil new Style Council members in a dedicated issue of The Journal, such as art director Alexandre de Betak, paddle8 founder Alexander Gilkes, men’s wear stylist Eugene Tong, adventurer and ecologist David de Rothschild, entrepreneur Imran Amed and media publisher Wei Koh.

Style Council director Ms. Ashlyn Chesney will be also working closely with Style Council members to always stay up to date with the newest trends. The new activation will also be the source for many intimate dinners around the world, from Bennelong in Sydney, Rhoda in Hong Kong, Mark’s Club in London, and the Waverley Inn in New York City.

Mr. Jeremy Langmead, MR PORTER Brand and Content Director stated: “We’re thrilled to be relaunching MR PORTER’s Style Council, making it all the more accessible and functional for the modern man or woman on-the-go. It’s a one-stop, mobile city guide populated by the most stylish and brightest minds around the world.”

Ms. Ashlyn Chesney, MR PORTER Style Council Director commented: “MR PORTER’s Style Council boasts some of the worlds’ most inspiring tastemakers.  From professional athletes to designers, musicians and journalists, these global citizens offer up their favorite places and dream items, providing advice, information and inspiration to men on a global scale.”