In an event marked with a ribbon-cutting ceremony, IWC Schaffhausen and Ahmed Seddiqi & Sons open the Swiss luxury watchmaker’s new boutique located at Mall of the Emirates in Dubai. To make this occasion even more memorable, special Pilot’s watches will be on display until October 22nd.
“The opening is in line with our expansion plans for the Middle East and has only been possible thanks to the strong alliance with our retail partner in Dubai, Ahmed Seddiqi & Sons. It is the first boutique in the region to showcase our new international boutique concept and offers watch connoisseurs a luxurious shopping experience”, explains Luc Rochereau, Regional Brand Director of IWC Schaffhausen.
In a space that embraces an alluring entrance that leads to luxurious flooring with clean lines and warm colors, the visitors will discover the world of IWC. With 2016 being the year of the Pilot’s watch, the setting highlights the luxurious timepieces that belong to this popular family. On display are the Big Pilot’s Watch Perpetual Calendar Edition “Antoine de Saint Exupéry”, which is IWC’s latest homage to the French author and aviation pioneer and is limited to 750 pieces, and the Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince”, which marks IWC’s first integration of the annual calendar complication into a Pilot’s Watch and is limited to 250 pieces.
