Lo and behold Louis Vuitton’s latest travel campaign is here, and photographer Patrick Demarchelier is the genius behind the lens. Before spreading its wings in Rio de Janeiro for the Cruise show, Louis Vuitton is planning its latest campaign at the heart of The Ranch in Mexico, designed by the famed Mexican architect Luis Barragan.

Indeed, the Louis Vuitton woman travels to Mexico for the French label’s advertising campaign, bringing forth an appealing persona true to the brand’s aesthetic values. Actress-turned-muse Léa Seydoux poses for Demarchelier, wearing pieces from the Pre-Fall 2016 collection and showing that the campaign is much about the experience as it is about fashion. As she seemingly holds on to the Capucines and City Steamer handbags, Seydoux looks ravishingly confident, like the poised heroine she is.

We won’t spoil the rest for you! So stay tuned for the up-and-coming campaign, which will be invading the fashion scene in June and July. In the meantime, scroll through our Photo Gallery to view snippets of the travel campaign.

Cindy Menassa