Photo Copyright: Fabien Montique

Virgil Abloh, founder of the brand Off-White, is now taking on the role of Louis Vuitton’s new Men’s Creative Director. The designer, who has been awarded several prizes – such as the British Fashion Awards Urban Luxe award and International Designer of the Year at the GQ Men of the Year Awards in 2017 – succeeds the seven-year reign of Kim Jones and will debut his first show for Louis Vuitton in June during Men's Fashion Week in Paris.

"Having followed with great interest Virgil's ascent since he worked with me at Fendi in 2006, I am thrilled to see how his innate creativity and disruptive approach have made him so relevant, not just in the world of fashion but in popular culture today. His sensibility towards luxury and savoir-faire will be instrumental in taking Louis Vuitton’s menswear into the future" said Michael Burke, Louis Vuitton’s Chairman & CEO. 

Virgil Abloh stated: "It is an honor for me to accept the position of Men’s Artistic Director for Louis Vuitton. I find the heritage and creative integrity of the House are key inspirations and will look to reference them both while drawing parallels to modern times."