In 2013, American brand Michael Kors launched the “Watch Hunger Stop” campaign, in partnership with the United Nations World Food Programme (WFP). Together, they have helped deliver over 10 million meals to hungry children around the world, thanks to the label’s loyal customers.

Kors has been a strong believer in the cause. Over the years, he’s found numerous ways to donate, including providing 100 meals for every “selfless selfie” posted on social media that showed fans posing in the Michael Kors Watch Hunger Stop T-shirt with the hashtag #WatchHungerStop. As a result of his philanthropic efforts, the designer has recently been named a United Nations World Food Programme Global Ambassador Against Hunger.

To raise further awareness, American actress and Golden Globe winner Kate Hudson will be joining forces and reinforcing the squad. This October, the pair will launch two limited-edition styles of the Bradshaw watch as part of the Watch Hunger Stop campaign, where each sale will permit 100 children to receive a nutritious meal through the WFP’s School Meals program.

Leonore Dicker