Jewelry & Watches

Joyful Italian Art de Vivre Inspires Bulgari’s High Jewelry

This year must definitely be one filled with joy, as Bulgari dedicates a whole high jewelry collection to celebrate the happy Italian art de vivre. This year, the house creates more than 100 jewels to pay tribute to the sense of pure happiness that takes over Italian Festas - and unveiling these exquisite marvels in Venice comes as no surprise, as this town is home to the legendary Carnival and the Regatta Storica.

“The main inspiration of the Festa collection is happiness. Joy, and sharing that joy with others in a public or private celebration is very much part of the Italian art de vivre. I have experienced it all my life. This is something you can find in Rome, in Venice, in Tuscany, in Puglia, everywhere in Italy. The Festa runs deep in our way of life. The theme is closely linked to Bulgari, as one of the purposes of our jewels is to give joy and happiness to the women who wear them. A woman who wears Bulgari jewels is also a woman who has a grasp on her life. She can choose her way and make her destiny larger than anyone would have ever dreamed,” explained Lucia Silvestri, Jewellery Creation & Gem Buying Director at Bulgari.

Comprising many lines, “Festa” is a tribute to many historical ladies who were famous for their flamboyant lives, love stories and of course, the Festas that used to take place in their palaces, as well as towns and regions of Italy such as Siena and Rome. This collection also revives childhood memories, and uses very basic symbols of happiness such as ice cream, balloons and presents to create statement high jewelry pieces that will make every woman’s eyes sparkle. 

Visit the Photo Gallery below and take a look at Bulgari’s latest marvels. A lot of happiness awaits you!



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