As the Salon International de la Haute Horlogerie (SIHH) trade fair in Geneva has officially kicked off, the Swiss watch manufacturer IWC Schaffhausen has presented an exclusive presale of selected references from the new Da Vinci collection. Indeed, the luxury manufacturer has made available the novelties during the trade fair which can be hence collected in IWC boutiques or by online purchase on NET-A-PORTER.com as of late January. To top it all off, orders can also be placed at IWC.com, making the experience that much exceptional as regular sales will make their debut in April 2017.

Georges Kern, CEO of IWC Schaffhausen stated: “In the age of the Internet and e-commerce, watch lovers no longer want to wait several months for the new models. So, for the first time ever, we are now offering customers the chance to buy a limited number of selected references from the collection as of the day of their world premiere.”

“We’re thrilled to be partnering with IWC on our first venture into fine watches. We’ve seen an incredible growth in the demand for this category from our global customer and the Da Vinci collection offers the perfect edit of timeless and iconic pieces.” Added Sophie Quy, Fine Jewellery Buyer at NET-A-PORTER.

So for all you watch-lovers, you’ll be glad to know that several references of the Da Vinci Automatic 36 (Ref. 4583) and the Da Vinci Automatic Moon Phase 36 (Ref. 4593) will be available for purchase- amongst others.