Gucci has officially spread its digital wings to Kuwait, launching e-commerce in Arabic, English and five other languages, staying in line with its “digital pioneer” title. Customers can now shop the full collection – from handbags to shoes, ready-to-wear, accessories and Décor – online.

Providing consumers with better access to the House’s products, the innovative shopping experience eliminates all restrictions resulting from store locations and business opening hours. But nothing compares to the rich visuals complementing the Stories section, where customers can delve into Alessandro Michele’s world, his collections and inspirations – all of which are part of an integrated approach between content and commerce that had already bloomed in North America, Europe, the United Arab Emirates, Saudi Arabia, Korea, Japan, Australia and China.

A deeper interaction with the site’s feature and a larger engagement from visitors has been the result of the platform’s revamped architecture, highlighting Gucci’s commitment to the dynamic digital environment. With Kuwait being one of the highest mobile-driven markets, the site hence offers a simple mobile-like scrolling experience allowing visitors to explore runway collections, signature items and special capsule collections.

Discover the new sites at: - Kuwait Arabic website: www.gucci.com/kw/ar - Kuwait English website: www.gucci.com/kw/en_gb