Meet the BoBag, Max Mara’s new Spring-Summer 2017 icon bag. The one-handle bag draws inspiration from Italian intellectual, architect and designer Lina Bo Bardi, a woman who has reflected her artistic endeavors unto the brand’s roots for a long time now. If we were to describe the BoBag, we would inherently highlight its practicality and vivid sensuality. Picture intricate stitching scattered around the flap and handles, while rounded lines create a sophisticated and voluminous allure.

The signature bag is not only available in two sizes – large and small- but it’s also available in two different versions, in calf leather and in real deer leather. So for you fashion lovers, prepare to be blown away by a grand color palette, skewing from hide, nude, water, black and plaster for the deer leather version and altering from albino, camel, black and red for the calf leather version.

But that’s not even the most exciting part, as our favorite model, the sensational Gigi Hadid, has hosted an exclusive cocktail event in the brand’s store on Corso Vittorio Emanuele in Milan to finally introduce the long-awaited It-bag. The model, who has also starred as the face of the brand’s Fall/Winter 2016-2017 Accessories Campaign, appears to be the perfect moniker for the chic bag!

So brace yourselves, because this contemporary accessory will be exclusively available online and in the Max Mara Milan store starting today!