Kids

Emilio Pucci and Simonetta Partner Up for Junior Line

Funky and colorful brand Emilio Pucci has signed a multi-year licensing agreement with Simonetta for the design, production and worldwide distribution of a junior line for girls from ages 0 to 14. Here’s a visual; picture Emilio Pucci’s colorful prints on little girls’ clothes!

Indeed, the two Italian houses have always been known for their constant creativity and their collaboration will surely offer a vibrant and lively Spring-Summer 2018.

Mauro Grimaldi, CEO of Emilio Pucci, said: “We are enthusiastic to announce this partnership with Simonetta, a company with which we share values, such as quality, passion for creativity and sophisticated elegance which represent the greatest expression of the Italian spirit. Pucci has always been synonymous with color, “joie de vivre”, energy and refinement. This collection represents a natural extension of our universe.”

The new collection will be unveiled on June 22nd at the Palazzo Pucci during Pitti Immagine Bimbo and the marvelous pieces will be available in the Emilio Pucci flagship stores, online, select multi-brand boutiques and exclusive department stores.



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