Dior addicts, be prepared- the French House has unveiled a regalia of pop-up stores around the world to celebrate the arrival of the first Spring-Summer 2017 ready-to-wear collection designed by Maria Grazia Chiuri.
Indeed, the anything-but-ordinary pieces will also be showcased in selected concept stores. The first location for Dior’s pop-up store bloomed at the heart of Los Angeles, continuing its journey in Paris, at 44 Avenue Montaigne and spreading its wings in Japan, Dubai, Seoul, Singapore, Beijing and Shanghai. Special projects with prominent concept stores such as Colette, The Corner, Antonia, The Webster and Maxfield are also home to Dior’s to-die-for pieces.
Revisiting the House’s heritage with an eye for modernity, the spaces are also harnessed in association with artists Tracey Emin and Maripol. Picture a myriad of outfits inspired by fencing uniforms, embroidered tulle dresses and revisited Bar suits. Picture t-shirts with the slogan “We should all be feminists” written oh-so glamorously and the moniker accessories designed by Maria Grazia Chiuri.
Dior is also upping the ante for this new fabulous era, reinterpreting the House’s codes with modernity, what with the staple white and gray shades which are gloriously paired with pieces of contemporary furniture and a fresh touch of wood, brass and concrete.
Lasting until the 25th of March, the pop-up in Dubai is located inside Level shoes and it’s all anyone could talk about!
The Photo Gallery, right this way…
