Leading dermatological brand Clinique has always amazed us with its innovative beauty products and this time around, it reaches new boundaries by launching new Clinique for Men. By fusing dermatological know-how and essential skin care needs, this collection provides every man with what his skin requires to be healthy and look its best on a daily basis.
“Today men are a more empowered, educated consumer with a stronger eye on grooming,” said Agnes Landau, Clinique Senior Vice President, Global Marketing. “More men are shopping for themselves, compared to a decade ago”.
In this new collection, information is available at men’s fingertips to help them make a purchase decision without asking for help. What makes the task easier is the Men’s Skin Care Diagnostic tool. Clinique-exclusive software on an Apple iPad, identifies your skin type – normal/dry or normal/oily – and provides you with the right combination of products that precisely address your personal skincare needs. It allows you to browse by category or scan a product’s barcode to find out more about it, and it gives you the chance to print a list of the recommended products, with the order of use and directions. You can also receive an email comprising the information of everything you just looked at.
Visit the Photo Gallery to take a look at the amazing products before you head to the beauty counter and give your skin a treat.
