Jewelry-lovers, have we got news for you! Chopard has announced that it will be using 100% Ethical Gold in its jewelry and watch creations from July 2018 onwards. The family-run business has always focused on sustainability and is now starting a new ethical chapter, worthy of the House’s legacy.

Defining “Ethical Gold” as gold acquired from responsible sources, verified as having met international best practice environmental and social standards, Chopard will get its gold from one of these two sources:

1- Artisanal freshly mined gold from small-scale mines participating in the Swiss Better Gold Association (SBGA), Fairmined and Fairtrade schemes.

2. RJC Chain of Custody gold, through Chopard’s partnership with RJC-certified refineries.