Just like the Spring-Summer 2017 collection, Chloé’s campaign celebrates effortless style, true to the unmistakable French elegance. Shot with the lens of British photographer Charlotte Wales for the first time ever, the campaign features duo Luna Bijl and Ulrikke Hoyer gallivanting oh-so joyfully in the writhing sun wearing nothing but Chloé masterpieces, beginning with the block-colored separates and ending with the floral prints.

And if you’ve ever wondered what a day in the life of a Chloé girl must be like, then wonder no more. The light shots unveil a sense of sisterhood between the girls, as they sift through summer in grace, confidence and flair – also deemed to be as the Maison’s insignia. With that attitude, who wouldn’t conquer the world, right?

“For me this collection is about going back to the roots and simplicity of French style, for effortless clothes in beautiful proportions. Square volumes and crisp fabrics keep the message strong and graphic, with a hint of floral innocence,” commented Chloé Creative Director Clare Waight Keller.

Well ladies, another piece of good news: you can now pre-order the collection exclusively on chloe.com. Shop away! Oh, and the Photo Gallery, right this way!