There’s nothing quite as rewarding as two major fashion influencers collaborating on a fabulous campaign. In fact, you’re going to go gaga over this: Chic Outlet Shopping^® by Value Retail has joined hands with acclaimed photographer Ellen von Unwerth to unveil the Fall/Winter 2016 campaign celebrating the Collection of Villages across Europe, in a fury of lavish styles and a dreamy shopping experience.

So brace yourselves dearest fashion aficionadas, as the bright concept will be giving you a luxurious shopping experience like no other and a chance to revel in a one-way ticket to #destinationhappy! The campaign itself, shot at La Vallée Village just outside of Paris, is a celebration of all that is bold and vibrant, as it reveals a series of playful shots, along with short films of individualized autumn and winter looks mixed-and-matched with jaw-dropping accessories. Yes, the shots are a sight for sore eyes and will be well preparing us for the festive season!

“The Fall/Winter campaign signifies an exciting evolution of the Chic Outlet’s Shopping^® creative direction. We aim to create extraordinary and unexpected experiences that amaze our guests; Ellen has captured the essence of our Villages, vibrant shopping destinations with great brands, offering the perfect excuse to indulge in something new,”  said Desirée Bollier, Chief Executive of Value Retail.

“The Villages are a great setting; my shoots are almost like filming a movie, and we had a lot of space for our installations. The models could move freely and playfully. Of course in between shots, we all sneaked out to do a little shopping,” commented Ellen von Unwerth.

The Photo Gallery, right this way…