If you are a frequent Mall of the Emirates visitor, you must have noticed that the atmosphere just got shinier than ever. Yes, this is undoubtedly due to the opening of Chanel’s second watch and fine jewelry boutique! This time around, the French house chooses the mall’s luxury wing to locate its new hub, which like all of its other boutiques, is designed by New-York architect Peter Marino.

Spreading over 130 square meters, this new boutique stays true to the house’s values. Inspired by Gabrielle Chanel’s Parisian townhouse on Faubourg Saint-Honoré and her apartment at 31, Rue Cambon, it elegantly combines intimacy with refinement and audacity. Contemporary art works commissioned for Chanel take part of every room, joining antiques that give the space a unique ambiance.

An entry vestibule greets the guests and gives them the feeling of being at home through an artwork entitled “Coco Chanel” by artist Gregor Hildebrandt that can be seen from the storefront. This vestibule, which displays the latest fine jewelry and watch creations, such as Plume de CHANEL, Sous le Signe du Lion and Mademoiselle Privé Coromandel watch, leads you from its right side to the gallery where fine jewelry collections such as Bouton de Camélia, Coco Crush, Monsieur de CHANEL and Première BOY watches are displayed. Moving to the VIP room, a private experience awaits the clients and exclusive VIP services, as well as an extremely opulent interior, are made available to render their shopping experience even more unique. This journey doesn’t end here, as we still want to tell you about the last part of the boutique. It is a fine jewelry salon dedicated to a selection of CHANEL watches, from the J12 and Première BOY watches to some of the house’s continual fine jewelry creations.

Well since there are no words enough to describe this stunning boutique, visit the Photo Gallery below and immerse yourself in this new Chanel world!