This holiday season, Bulgari invites its fans to wish upon a Bulgari star and make their dreams come true. The Roman jewelry house that has inspired the world with its creativity captures the magic of Rome at night through the designs of its Wishes Factory Campaign by Italian architect/designer Federico Babina. Every user is invited to visit the dedicated website and enter the seven imaginary rooms to discover what happens behind-the-scenes while producing seven Bulgari creations – from the iconic Serpenti to the dramatic Diva.

On another note, Bulgari also dedicated a campaign and video to share on social media to help at-risk children. As part of the #SeeMyWish campaign, Bulgari will donate $1 to Save the Children for every time someone shares the film or closed-eyes wish selfies.

Partners since 2009, Bulgari has raised over US$70M for the charity – which offers the world’s most marginalized children education, emergency response, poverty reduction and youth empowerment programs. The funds raised by the Italian house were invested in 100 projects in 33 countries, benefiting more than one million children and youth across the globe.

To further spread the joy during this season, Bulgari will light up LED-light installations near its flagship stores across the world, while iconic Serpenti and Diva necklaces will adorn its stores, along with colorful trees and street décor in Rome, Milan, Paris, Tokyo, Seoul, Taipei, Nanjing, Shenyang and other key cities.

Visit the Photo Gallery below and take a look!