With every passing year, Boucheron never misses a chance to prove its creativity in the world of jewelry. Yes, in 2018, the house will be celebrating its 160th anniversary and in a very modern, yet sophisticated way. After all, being the first jeweler of the Place Vendome is a very distinctive fact and deserves a special celebration.
Graphic lines make this campaign an eye-catching marvel. It reflects through the contrast between minerals and precious materials the house’s bold style. The ultra-contemporary visuals turn the bronze of the Place’s columns into color and the Paris stone and the green marble that form the arcade of the historical boutique’s façade at no 26 into graphic patterns. This strongly modern ad campaign perfectly embodies the vision of Frédéric Boucheron introduced in 1858.
It’s not all about the graphic feel of this campaign, as the latter is also a setting where the marvels of the Maison are highlighted in all their creativity. From the iconic Quatre to the Serpent Bohème and other high jewelry creations such as the Lierre de Paris, Boucheron’s most stunning pieces star in the campaign’s visuals.
It’s by combining the efforts of Les Graphicants graphic design studio and photographer Sébastien Coindre that the Parisian jewelry house brings this campaign alive and we must admit that there couldn’t be a more wonderful way to celebrate this history of creativity.
Visit the Photo Gallery below and take a look at the campaign’s visuals.
