This year, Benefit’s Bold and Beautiful project is going bigger and bolder. For decades, the brand has been helping women look and feel their best, and this year is no exception. 34 charity partners and 17 countries are teaming up this May to help Benefit reach $5 million, with 100% of brow wax proceeds donated to charities that aim empower women and girls.

Deciding to take this philosophy beyond makeup and make a meaningful difference across the world, Benefit has also founded a charity that empowers women to be bold, believe in themselves, and achieve their full potential. At the end of the day, doing good is beyond looking and feeling good.