Is there anything that cannot be done in the name of love? Well, Dior answers that question by launching the Dior Love Chain for the very first time in support of a charity initiative.

Following the initiative of Natalie Portman and the House of Dior, this chain will donate 1 dollar to WE Charity – which is the charity division of We Movement formerly known as Free The Children – for every published post. Aiming at helping break the cycle of poverty and child exploitation, this Canadian organization is now present in 9 countries across Latin America, Africa and Asia.

This campaign shows the commitment of the Dior Love Chain and Natalie Portman to the We Schools initiative in Kenya, which aims at providing education for young girls. While the viral film launched by the house reveals the answers of Dior ambassadors, iconic stars, influencers and top models such as Natalie Portman, Charlize Theron, Jennifer Lawrence, Bella Hadid, Johnny Depp and Robert Pattinson to name a few, you can also join this movement by posting your answers. Ask yourself the question “And YOU, what would you do for love?” then alone or in a group of friends, film the answers and post the video on Instagram, Twitter or Weibo accompanied by the hashtag #DIORLOVECHAIN. Don’t forget to nominate your friends as well!

In 2018, a selection of the best Dior Love Chain posts will form a travelling exhibition that will open in Shanghai, while a selection of the most stunning posts will be made available online at Dior.com starting September 2017.