Something huge has just hit Dolce & Gabbana, following the opening of their boutique on Via Montenapoleone. With that in mind, the luxury brand is introducing the beginning of a new cultural era, where each boutique immerses itself in the modems of every country. Domenico Dolce and Stefano Gabbana’s endeavor stems from an idealistic desire to instill a bit of cultural virtues to each shop; meaning, for ever city its respective boutique. The cities include Milan, Porto Cervo, Capri, Tokyo, St. Barths, London, Brussels, Monte Carlo, Venice, Beijing, Los Angeles, and Dubai. The designers will be taking their loyal fans unto an exceptional customer experience, blending their Italian roots with their local heritages. Customers will hence fully immerse themselves on a theatrical stage, true to the brand’s new retail network.

The new lingo involved five architectural firms, from Storage Associati (Milan, Italy) to Gwenael Nicolas’ Curiosity (Tokyo, Japan), Steven Harris (New York, USA), Marco Costanzi (Imola, Italy) and Eric Carlson Carbondale (Paris, France).

“After several years in which we carefully analyzed our sales network and, more generally, the market, we felt the need to end the classic concept store approach. Today’s customers are informed, highly connected and involved daily in real and virtual travels. They want more than just goods -- more than clothes and accessories -- and they long for experiences, elements of excellence, and a narrative. For this reason, we decided to consider our new stores as places of dialogue between our aesthetic and the local cultures. It has been a long, very rewarding and enriching project. This change in strategy and vision ushers in a new evolution for Dolce & Gabbana.”