With Hermès on a New Beauty Adventure en Plein Air

Photo Courtesy of Deo Suveera and Pamela Dimitrov

There is beauty, and there is Hermès. The House that has provided women with the right equipment to participate in what was thought to be men activities in the past preserves its approach and continues to reveal their natural beauty through their freedom. A new fruit of this journey is “Hermès Plein Air”, a collection of beauty marvels that pamper the skin and reveal its natural beauty. Once again, the Maison sheds the light on its continuous effort to equip women for outdoor activities and celebrate the well-being fostered by outdoor life.

The energy emerging from life in the open air spreads its wings over Hermès’ beauty world. The vibes that once set the House’s creations and ready-to-wear apart now take over a new complexion balm, two finishing powders, a powder brush and blotting papers to enhance your skin’s freshness and light while allowing it to breath instead of concealing it. In terms of packaging, the balm’s tube stands out by a simplicity and freshness that perfectly express Hermès’ vision of the complexion, while the powder cases are refillable, portable objects in the tradition of the “Rose Hermès” blush case combining pure lines and practicality.

Like an air breeze, the innovative texture of the complexion balm is born from a partnership that brought Hermès together with a Japanese laboratory specializing in the sensory properties of materials. Covering small flaws and lines for up to eight hours from one layer with its equestrian-named colors, this beauty wonder is buildable for additional coverage to suit your skin’s needs without masking its natural radiance. This is not all, as an SPF 30 / PA+++ makes it even more covetable, as well as a fragrance created by Christine Nagel for this collection blending regenerative arnica with the essence of sandalwood and notes of green tea. As for the powders, they are equally light - pampering women to new extremes. 

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