Since 1967, the Palazzo Mignanelli has been the historic headquarters of Valentino, and thanks to the new interactive digital project “Chez Maison Valentino”, we are no longer deprived of its charm. The New York-born artist Joana Avillez virtually gave the Roman headquarters a new façade and redesigned rooms, and opened them for us to revel in their beauty. In addition, she designed a new limited-edition collection of hoodies and t-shirts that will be displayed in the exclusive room “Chez Maison Store” and available for purchase.

To add to our excitement, the Valentino Maison is leaving us on pins and needles as it reveals gradually each and every room, giving us more things to be eagerly waiting to explore.