Celebrating individuality, love and universal connection, Tiffany & Co. launched “Lose Yourself In Love”, its newest brand campaign. Starring Beyoncé, it fiercely and elegantly pays homage to the joy of being one’s unapologetic self as it invites everyone to embrace the power of possibility.   

With the beautiful star wearing some of the most Tiffany & Co. amazing jewelry and icons ranging from different collections like Tiffany T, Tiffany HardWear, Tiffany Knot and the new Tiffany Lock, one extra piece in particular caught our attention a bit more. We’re talking about the custom Tiffany HardWear necklace, created specifically for the campaign and that, luckily for us, will be available in a limited quantity for purchase in its commemoration.

However, the story doesn’t end here as an accompanying film will launch on Tiffany.com in October 2022 centered on Beyoncé’s latest hit song, “SUMMER RENAISSANCE”.