The Year of the Dragon Celebrated with Special Launches

Cover Photo Courtesy of Hublot

According to Chinese Astrology, 2024 is the Year of the Dragon. A symbol of power and wisdom, the Dragon is revered in the Chinese culture, associated with prosperity and embodying life and immortality, and those who are born under the Dragon are active, strong-willed, confident and lucky.

In celebration of this symbolic animal figure, many are the fashion, watchmaking and beauty brands that launched creations to commemorate the beginning of the Chinese New Year, the Year of the Wood Dragon, with a grandeur that perfectly fits this symbol. From accessories to fashion, watches, perfumes and precious objects, we have gathered a few marvels that are worth collecting. Join us in the Photo Gallery and let us take you through our amazing picks that will allow you to celebrate this new chapter in style.

Article Written by Mirella Haddad


In Watches and Precious Objects

Parmigiani Fleurier – The magnificent restoration of a masterpiece from its Métiers d’Art collection, Tempus Fugit


Bell & Ross – The new BR 05 Artline Dragon watch displaying exclusive laser engraving reminiscent of a tattoo

Hublot – The Spirit of Big Bang Titanium Dragon watch in collaboration with Chinese artist Chen Fen Wan, inspired by the traditional Chinese art of paper cutting


IWC Schaffhausen – Limited edition of the Portugieser Chronograph watch with a burgundy dial


Piaget – Special Lunar New Year capsule collection dedicated to the Dragon and Phoenix


In Fashion and Accessories

Fauré Le Page – Limited-edition Fall/Winter collection entitled “Dragon Scale” to the Year of the Dragon, in a blend of heritage and modern luxury


Boss – Lunar New Year capsule designed in collaboration with Feng Tang featuring modern and minimalist calligraphy that showcases the dragon character


Valentino – 2024 Chinese New Year collection celebrating the harmony between the Maison’s classic Rosso and the Chinese tradition


Max Mara – Collection rich in the romance of the fjords and the regal splendor of the Chinese New Year celebrations


Tommy Hilfiger – Lunar New Year collection and campaign with visionary streetwear pioneers CLOT to mark the start of the Year of the Dragon


In Beauty

Herrera Beauty – New special edition LuckyCharms fragrance


Ritual Cosmetics – Limited edition “The Legend of the Dragon” collection inspired by the ancient tales of Chinese imperial dragons


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