Like magic, the most beautiful avenue in the world – the Champs-Élysées – witnesses a breath of fresh air thanks to Dior’s new boutique. Paying homage to L’Hôtel Particulier of Christian Dior that’s currently closed for radical renovation, a trompe-l’oeil show takes place to highlight the beauty of the façade on 30 Avenue Montaigne. In true Dior style, this entirely hand-made display redefines magic and showcases in the dreamiest of ways the house’s latest collections.

A selection of mesmerizing creations unfolds their beauty amidst a spectacular luminous dome, ribbon-like stairs and poetic embroidery that reflects the savoir-faire of the Dior ateliers. To this captivating setting, the French house adds masterpieces that embody the iconic Lady Dior bag as well as exclusive furniture pieces designed by contemporary artists.

Bringing together audacity, innovative experiences and architectural perfection, this new chapter by Dior invites you to indulge in its beauty.