Accessories

The amazing “La Prima”  by Giorgio Armani

Giorgio Armani designed their first bag back in 1995, thus offering women not only a beautiful accessory but something that adds the missing final touch which completes your look. The main goal was helping women balance femininity, elegance, passion and comfort with pieces that can be worn day and night. Reminiscing on the past, Giorgio Armani recreated that bag in a more modern way under the line “La Prima” which means: the First, in dedication to the nineties original bag that was the main source of inspiration. Since technology keeps evolving, the six new released bags were manufactured with new techniques and the help of skilled artisans. No need to say that the best material is chosen, especially that the soft palmellato calfskin is used for some designs.   

Between the updated version of the classic style that is now larger, the two shell clutches and the two totes which have double-slide handles that provide us the option to hold them with our hand or wear them as cross body bags, these creations made every woman’s life a lot better. And with a palette of 11 colors from white to red, burgundy, black, nude and many more, in parallel with famous tortoise-print or crocodile patent, each bag shines in its own way. And guess what? Starting December 2019, “La Prima” will be available in all Giorgio Armani boutiques.



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