After opening a boutique at the Kingdom Centre in Riyadh, Saudi Arabia with Attar United, Chopard is ready to take the next step both in the country and its partnership. With this in mind, the House opened a new boutique located at Al Basateen Mall in Jeddah.

Famous French architect Thierry W. Despont designed the 172-square-meter space to resemble a beautiful private home. Well-defined areas dedicated to high jewelry creations, watches, jewelry and accessories bear a comfortable charm through a modern mix of white oak, opulent leathers, silk and precious velvet.

On the occasion of this opening, Co-president of Chopard Karl-Friedrich Scheufele commented: “In line with the brand’s expansion strategy, we are pleased to open our first boutique in Jeddah in partnership with Attar United.”