For the fifth year in a row, Benefit Cosmetics continues to celebrate Ramadan with its annual YouTube campaign. For 2022, the distinguished Beauty brand partnered with 9 Saudi content creators whom it will take on a little treasure hunt across Saudi Arabia. All the fun throughout this series of 8 episodes will take place in a custom branded pink Benefit van that will roam 6 different cities. However, societal change, travel and empowerment of Saudi women are the main themes that will be covered along the way as Benefit Cosmetics has fully embraced Saudi youth culture and made it the star of the show. 

This web-series “Khat Sawalef” – a Saudi slang meaning “Highway Chats” – will be hosted by popular Saudi Youtuber Maram Beeko and Benefit’s Regional Brow Artist Yara Ayoob, who will welcome a new guest in every city. Find these episodes released bi-weekly on Benefit Middle East’s YouTube channel and enjoy the ride!