This Ramadan is exceptional in so many ways. With all of us staying safe at home, Benefit Cosmetics keeps us company with its new YouTube talk show. This 6-episode series entitled ‘Layali Benefit’ draws inspiration from the evening gatherings of Ramadan, embodying the spirit of this holy month in the best possible of ways.
In a dreamy pink Majlis true to Benefit Cosmetics’ DNA, #1 Arab YouTuber Noor Naem in her role as NoorZad, a modern Shahrazad, hosts a different influencer who embodies a specific Ramadan value related to their story and experience. While Banen Naem talks about kindness, Dr. Kholoud shares her approaches to forgiveness, Zainab Al Eqabi talks about gratitude, Hessa Al Khattaf tells us about honesty and Hadeel Marei discusses respect.
In addition to hosting influencers who share their success stories and challenges in an open and authentic way, the brand gives every beauty lover a short ‘Get the Look’ tutorial tackling the influencer’s beauty look as part of every episode. Ramadan is just amazing with family, and equally glamorous with Benefit!