This year, Chaumet adds an extra touch of charm to the Holy Month of Ramadan. Through a video full of light, the Maison takes us on a journey through the region and launches an exclusive campaign that captures the essence of this time of the year.

This campaign not only celebrates the unity and the rich architectural heritage of the region, but also highlights its innovative vision for the future while echoing Chaumet’s values. With light as a dynamic character in its own right, it guides through this video a captivating Arab young woman on her journey through iconic landmarks across the region. From the Cultural Foundation in Abu Dhabi to Qatar National Museum in Doha, Diriyah in Riyadh, and Sheikh Jaber Al-Ahmad Cultural Centre in Kuwait City, she reflects the spontaneity and authenticity that both Chaumet and the Middle East share. Donning her Bee My Love creations, she pursues her adventure, while the shimmering Ramadan moon, rose gold, and glimpses of diamonds – as well as a profound and meaningful poem by Emirati poet Al Sahhab, exclusively written for Chaumet – accompany her on her travels around the world.