Prada Takes Action

For its Fall/Winter 2020 collection campaign, “Tools of Memory”, Prada is doing things differently. Since the world is still going through many changes as we continue to deal with the pandemic and its consequences, the House took different approaches. The name says it all; memories from backstage are embodied through pieces and moments that give them their value. This men and women collection is more of an action than a show because this Fall an online auction in collaboration with Sotheby’s will take place to raise funds for UNESCO’s educational projects.

This July, we got the chance to have a sneak peek for the first time on some of the creations that will be displayed in the auction. More details will come along until the 2nd of October, the day of the auction.

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